Internet Business Marketing

The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless media, but it includes management of digital customer data and electronic customer relationship management (e-CRM) systems. For more information visit Teqtonic and Connecting Dots.

Internet Business Marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales. More information available from the Internet Advertising Bureau

Adventages

Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. The strategy and overall effectiveness of marketing campaigns depend on business goals and Cost-Volume-Profit (CVP) Analysis.